Google AdWords and PPC
Google AdWords is an advertising system that fixes cost per click on certain specific keywords for clickable ads that appear in the SERP. Pay Per Click (PPC) advertising allows a business to run paid search campaigns through sponsored ads and increase the ROI. Dishaapro’s expert PPC and AdWords training course have been designed by specialists to help you gain the most from them. The course covers everything from AdWords and PPC basic principles to creating effective and well-structured campaigns.
Google adwords and PPC Course Syllabus
- Google AdWords
- Introduction to AdWords
- Benefits of AdWords from other Platforms
- Setup an AdWords Account
- AdWords Dash Board Overview
- AdWords Interface Overview
- Creating First Campaign
- Understand Objective of Campaign
- AdWords Account Limits, Bidding and Budget
- Ad Scheduling, Ad delivery, Demographic bidding
- Flexible bid strategies
- IP exclusions
- Ad groups and Keywords
- About Ad Group
- Types of keyword Match Types
- Use of Keyword Planner
- Quality Score
- Auction Insights Reports
- Columns Customization
- Alerts Setting
- Application of Filters
- How to Identify and Remove Duplicate Keywords
- Ad Formats & Ad Extensions
- Text ad
- Image ad
- Video ad
- Ad Text Trademark Policies
- Dynamic Keyword insertion ads
- Conversion Tracking
- Purpose of Conversions
- Generate the Conversion Tracking Code
- Tracking the Cross Conversions
- Conversion Optimizer
- Enhance CPC
- AdWords Tools
- Change History Tool
- AdWords Editor (Standalone) Tool
- Google Analytics Tool
- Display Planner Tool
- Merchant Center for PLA’s
- Feeds
- Opportunities Tab
Using AdWords and PPC is an effective means to drive highly target traffic to your site in a relatively quicker time frame and especially when they are ready to convert.
- Increase web traffic in minimum time
- Target potential audience
- Improve the visibility of your products and services
- Generate profit faster than any other online strategy
- Measure results
- Increase earning potential
- Opens up great job opportunities
- Increases your earning potential
- Gain a definite edge on your competitors
- Improves PPC account performance
- Enhances knowledge of various services and tools
- Allows to expand the customer base
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Class Room Training -
Weekend Experts Training -
Online Training -
Video Tutorials
- Students/ Individuals/ Beginners
- Web Marketers
- Entrepreneurs
- Working Professionals
- Freelancers
DishaaPro Trainings Pvt Ltd
E1/1 JSS STP, In front of Trident
College, Infocity,
Bhubaneswar – 751024
Dishaa Pro Trainings Pvt Ltd
A-126 , Ground Floor,
Sector-63,
Noida – 201301
Nibedita
Ajit KR
Satya Ranjan Majhi
Swayam Satpathy
Pabitra Kumar Sahu
Rohit Kumar Nayak
Saswat Pradhan
Shivananda
Geetisudha Panda
Sudeepta Mishra
Sudhanshu Sekhar
Biswajit Mishra
Rajesh Kumar Mishra
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