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Search Engine Optimization

Digital Marketing Course
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Search Engine Optimization

Build skills to increase your online business presence

With increased competition, strong online business presence and branding has become mandatory for every organization. And for a successful business, SEO has to be done. Search Engine Optimization (SEO) is an effective marketing activity if you continually want to show in the search results and deliver consistent traffic to your site.

SEO Course Syllabus

  • Understanding of website
    • SEO website design concept
    • URL structure
    • Concept of responsive website
  • Search engine
    • Working of search engine
    • Indexing
    • Algorithms
  • Sitemap, robots.txt, Canonical issues
    • Types of robots.txt
    • Robots.txt testing
    • Creation of XMl Sitemap
  • Keywords Research
    • Types of keywords
    • Research techniques
    • Keyword application strategies
    • Multiple keyword research
  • On page SEO Factor
    • Title tag and meta description
    • Header tag
    • Image, content and code optimization
    • Internal linking
    • Anchor text
    • Keywords density
    • XML sitemap creation
  • Off Page SEO factors
    • Social bookmarking
    • Blog, article, infographic marketing
    • Photo, video and forum submission
    • PDF and PPT submission
    • Guest posting
  • Local SEO
    • NAP syndication
    • Local citation building
    • Review submission
    • Google+ local/ Bing local listing
    • Coupon distribution
  • Online SEO tools
    • Google webmaster tools
    • Open site explorer
    • Google keyword planner
  • Google updates
    • Penguin updates
    • Panda updates
  • Case study
    • understanding client's requirements and solutions

Additional Course Benefits
  • MS Excel & PowerPoint Classes
  • Work on live projects
  • Get job referrals
How your online website benefits from SEO?

SEO can easily be twisted and tweaked according to specific business requirements and a better, faster and Google friendly website always helps in:

  • Definite increase in traffic
  • Higher brand credibility
  • Easy to explore new markets
  • Increased business exposure
  • Cost effective marketing technique
  • More sales means more revenues
Modes of Training
  • Class Room Training
  • Weekend Experts Training
  • Online Training
  • Video Tutorials
100 % Placement Assistance
After learning SEO, you will be able to:

Plan
Create SEO strategies for business websites that meet specific objectives and help in improving the performance.

Execute
Implement the strategies correctly to reach out to potential customers and increase business visibility online.

Measure
Measure the SEO performance of the site and based on the results you can follow diversified strategies for success.
Who Can Participate?
  • Students/ Individuals/ Beginners
  • Web Marketers
  • Entrepreneurs
  • Working Professionals
  • Freelancers
Learn From Industry Leaders

Mrs Subhra (SMM Expert)

Mr Vipin(Analytics Expert)

Mr Lingaraj(Technical SEO Expert)

Mr Prince(Google Adwords Expert)
Our Training Center
Bhubaneswar

Dishaa Pro Trainings Pvt Ltd
28-M/5R , 3rd Floor,
Acharya Vihar,
Bhubaneswar – 751013

Noida

Dishaa Pro Trainings Pvt Ltd
A-126 , Ground Floor,
Sector-63,
Noida – 201301

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